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NEW YORK TIMES BESTSELLER • A revelatory journey inside the world of Roger Ailes—the founder of Fox News—detailing his rise in TV, political consulting, brash business style, conservative agenda, and relationships with his network stars
When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. With a remarkable level of detail and insight, New York magazine reporter Gabriel Sherman brings Ailes’s unique genius to life, along with the outsize personalities—Bill O’Reilly, Sean Hannity, Megyn Kelly, Sarah Palin, Karl Rove, Glenn Beck, Mike Huckabee, and others—who have helped Fox News play a defining role in the great social and political controversies of the past two decades. From the Clinton-Lewinsky scandal to the Bush-Gore recount, from the war in Iraq to the Tea Party attack on the Obama presidency, Roger Ailes has developed an unrivaled power to sway the national agenda. Even more, he has become the indispensable figure in conservative America and the man any Republican politician with presidential aspirations must court.
How did this man, whose life story has until now been shrouded in myth, become the master strategist of our political landscape? In revelatory detail, Sherman chronicles the rise of Ailes, a sickly kid from an Ohio factory town who, through sheer willpower, the flair of a showman, fierce corporate politicking, and a profound understanding of the priorities of middle America, built the most influential television news empire of our time.
Drawing on hundreds of interviews with Fox News insiders past and present, Sherman documents Ailes’s tactical acuity as he battles the press, business rivals, and countless real and perceived enemies inside and outside Fox. Sherman takes us inside the morning meetings in which Ailes and other high-level executives strategize Fox’s presentation of the news to advance Ailes’s political agenda; provides behind-the-scenes details of Ailes’s crucial role as finder and shaper of talent, including his sometimes rocky relationships with Fox News stars such as O’Reilly and Hannity; and probes Ailes’s fraught partnership with his equally brash and mercurial boss, Rupert Murdoch.
Roger Ailes’s life is a story worthy of Citizen Kane. The Loudest Voice in the Room is an extraordinary feat of reportage with a compelling human drama at its heart.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR
“[An] actually fair and balanced, carefully documented biography.”—Jacob Weisberg, The New York Times Book Review
“The book excels at compiling data establishing Ailes’s control freakishness and authoritarian nature. . . . A veteran of the New York media-reporting scene, Sherman nails the Fox News palace intrigue and brings to light interactions that Ailes clearly never wanted to go public.”—Erik Wemple, The Washington Post
“[An] enormously entertaining new biography.”—The New Republic
“A thoroughly reported look behind that curtain . . . Part of the reason [Ailes] and his allies have campaigned against the book is not because it is false, but because it tells a true story.”—David Carr, The New York Times
“Sherman is at his best writing with sweep about the history of cable news and placing Ailes in context.”—Los Angeles Times
- Sales Rank: #57532 in Books
- Published on: 2014-01-14
- Released on: 2014-01-14
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 1.40" w x 6.40" l, 1.96 pounds
- Binding: Hardcover
- 560 pages
Review
“[An] actually fair and balanced, carefully documented biography.”—Jacob Weisberg, The New York Times Book Review
“The book excels at compiling data establishing Ailes’s control freakishness and authoritarian nature. . . . A veteran of the New York media-reporting scene, Sherman nails the Fox News palace intrigue and brings to light interactions that Ailes clearly never wanted to go public.”—Erik Wemple, The Washington Post
“[An] enormously entertaining new biography.”—The New Republic
“A thoroughly reported look behind that curtain . . . Part of the reason [Ailes] and his allies have campaigned against the book is not because it is false, but because it tells a true story.”—David Carr, The New York Times
“Sherman is at his best writing with sweep about the history of cable news and placing Ailes in context.”—Los Angeles Times
“[An] eye-opening biography of the would-be political kingmaker and Fox News mastermind . . . A well-reported, engaging book. A bonus: Bill O’Reilly won’t like it, either. Politics and media junkies, on the other hand, will have a field day.”—Kirkus Reviews
About the Author
Gabriel Sherman is the national affairs editor at New York magazine and a MSNBC contributor. His journalism has appeared in The New York Times, The New Republic, The New York Observer, and GQ, among other publications. He lives in New York City with his wife, Jennifer Stahl.
Most helpful customer reviews
86 of 97 people found the following review helpful.
Deserves 5 stars despite the knee-jerk lower ratings by conservatives
By L. Kerr
Just finished this book. It was well written and thoroughly researched.
Ailes is a media genius. That's the point of the book. Good or bad, Ailes changed American politics more than any person since Reagan.
This book won't cause anyone to change their political views. It will, however, explain how our polarized political culture got from point A to point B.
Ailes himself has always boasted that he's not a news person ("newsie"). In fact, he disdains news people. Before anyone else, he realized that people vote by how they feel rather than how they think. Ailes seeks to persuade people to his politics through pure entertainment. He's impervious to shaming by fact-checking because he's the first one to admit he could care less about facts. That's "old thinking." He's proven himself right. He was the first to mix politics and religion with electronic entertainment. He just happens to have right wing views, but that's not the author's point.
Fox News is not a news organization. It's a political and profit making organization that employs anchor people and talk show hosts. That's the point of the book and it was well made. The left believes that's blasphemy. But Ailes laughs all the way to the bank.
Ailes is not hollow. His conservative views are genuine. He believes his politics justify his means. Any means.
Again, reading this book won't convince anyone to switch political parties. But it will give you insight into our culture.
For me that's enough.
Editing note: After I wrote my review, I realized I omitted some points.
Near the end of the book the authors describes Ailes's recent feud with his small, NY hometown paper (which he ended up buying) and the local politicians (who he eventually out maneuvered). Though I had read something about this in newspapers, the author does a marvelous job tying the pieces together. This vignette is a microcosm of Ailes's increasingly paranoid and retaliatory trajectory, and presumably that's why the author addressed it at the end. The story is dryly hilarious. It's the kind of great writing that should be taught in journalism schools. The feel you get is akin to a good post-modern novel such as "The World According to Garp," except that it's not fiction. I've gone back and re-read this chapter several times because it's so entertaining.
Another point I forgot to make is that Aisles and his followers launched a predictable, preemptive attack on this book. Their ostensible criticism is that the Aisles wasn't interviewed. But the final chapter of the book details the author's extensive fact checking which included 614 live interviews, most of which were corroborated with at least one other source. Ailes's refusal to be interviewed is vintage Aisles. It's also proof that he knew the author is a real reporter who was intent on digging out the facts.
120 of 138 people found the following review helpful.
So much better than Zev Chafets' pablum...
By HDC
Having recently read Chafets book, "Roger Ailes: Off Camera", which seems just a PR release for Ailes, it's refreshing to wake up into a world where people do good work and have intelligence. Sherman's book is well researched and written. There's actual work, brains and effort put into the writing of this book, and it shows. It's much more interesting, and I'm a somewhat smarter person for having read it, which is what a good book should do.
61 of 74 people found the following review helpful.
Ailes, ultimate manipulator
By Twark Main
Sherman, a contributing editor at New York magazine, delivers a portrait of a manipulating, conniving, controlling, petty and fear-mongering man -- which suggests that the only worthwhile biography of Roger Ailes is an unauthorized biography of Roger Ailes. When Sherman attempted to secure Ailes's cooperation for the book, Fox News PR honcho Brian Lewis, who has since left the network, stipulated that the author must "refrain from using any background quotes or anecdotes that Ailes could consider `negative,' " according to the book. No deal, said Sherman.
Ailes's cooperation, as we've seen, yields mush. Zev Chafets's 2013 book, "Roger Ailes: Off Camera," relied on extensive cooperation from his subject and many others who'd gotten word that Ailes had signed off on the project. The hagiographic result was viewed as a patent attempt by Ailes and Fox News to get out in front of the story, to cement Ailes's image before Sherman could come in and wreck it. It didn't work.
Although Ailes can muzzle himself and most all of his subordinates at Fox News, he lacks that power over others. Sherman exploited that opening: He interviewed 614 people, according to his note on sources.
Sherman shapes those interviews -- along with documents and previous work on his subject's life -- into a detailed Ailes chronology, starting with his upbringing in the northeastern Ohio town of Warren, home to Packard Electric Co., employer of Ailes's father, Robert Ailes. Dad could be a cruel character, as when a young Roger was standing on the top bunk in his bedroom: "His father opened his arms wide and smiled. `Jump Roger, jump,' he told him. Roger leapt off the bed into the air toward his arms. But Robert took a step back. His son fell flat onto the floor. As he looked up, Robert leaned down and picked him up. `Don't ever trust anybody,' he said." Although it is possibly apocryphal, Ailes spread a variation of this story, perhaps as an excuse for his legendary paranoia.
In the 1960s, Ailes worked on "The Mike Douglas Show." He started out as a "$68-a-week prop boy" and eventually ascended to executive producer, something of a coup that infuriated some co-workers. Sherman fact-checks the account of the promotion that Ailes puts forth in his 1988 book, "You Are the Message." The way Ailes told it, he challenged the senior editor's bullying ways and got into a "brawl" with him. Although he figured that the violence would ruin his career, "actually it had quite the opposite effect," Ailes had written. Sherman reports: "When asked about the story, a half dozen staff members on The Mike Douglas Show could not recall such a brawl ever occurring."
Over the course of his book, Sherman documents a number of such little fictions and embellishments propagated by Ailes and his associates, none more consequential than the one that took place at Fox News in May 2012. The media world blew up in outrage when the network's morning show "Fox & Friends" aired a four-minute anti-Obama video that had all the hallmarks of a GOP campaign spot. Under the gun, Fox News told the New York Times that Ailes wasn't aware of the video. Sherman reports that it was Ailes's "brainchild."
Yet deception isn't the theme that knits together the key Ailes epochs documented in "The Loudest Voice in the Room." Loyalty is. Sherman says that when Ailes was running "The Mike Douglas Show," he told a fellow manager, "You can come in anytime and yell and scream `Stupid!' behind closed doors. But if you do it in front of the staff, I'll kill you."
At Fox News, which launched in 1996, reporter David Shuster found himself in a pickle, according to Sherman: "When he pursued Clinton, Ailes personally congratulated him. When he pursued Bush, his bosses questioned not only his objectivity, but his loyalty." Fox News anchors routinely gush over their devotion to the boss.
The book excels at compiling data establishing Ailes's control freakishness and authoritarian nature. It falls a bit short, however, tracing those values to the product that spills from Fox News studios. The ideal in any news organization is that the journalists care more about journalistic values -- fairness, accuracy, honesty -- than about the whims and agendas of the guy in the corner office. An environment in which no one crosses Roger explains, for instance, why Fox News consistently fillets President Obama's Affordable Care Act, a law that Ailes has publicly thrashed.
In its subtitle, "The Loudest Voice in the Room" promises an account of how Ailes has "divided a country." This promise goes unfulfilled. A veteran of the New York media-reporting scene, Sherman nails the Fox News palace intrigue and brings to light interactions that Ailes clearly never wanted to go public. But exploring how Fox News has driven people apart requires digging in far-flung places -- like the halls of Congress, state houses, governor's mansions, tea party rallies, town hall meetings -- digging that Sherman bypassed. When he was asked in a TV interview Friday just how the subject of his book had divided the United States, Sherman looked almost stunned by the inquiry: "Because of his ability to drive a message: He has an unrivaled ability to know what resonates with a certain audience."
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